August 2013
To the high-end audio industry it probably feels like forever, but this past April Apple’s iTunes turned ten years old, heralding the end of possibly the most important decade in the history of consumer electronics. No one needs to remind the folks in Cupertino that it was the lowly iPod that turned the struggling computer manufacturer into one of the most successful media companies in the world, and, in the process, completely changed the way human beings purchase and enjoy media.
Our little corner of the consumer-electronics world was a tad slow to respond to this paradigm shift, and those who failed to recognize that smartphones, iPods, and tablets were laying the foundation for personal audio and downloadable media to become the fastest-growing CE product categories of all time watched their business dry up fast. Headphones and portable audio weren’t some fad, but a sustainable business that plowed through four years of a global recession as the rest of the industry suffered.
But while the great unwashed lost little sleep as they abandoned vinyl and CDs for lossy MP3 downloads, for audiophiles, portable audio in the form of a sound dock or wireless system was the ultimate addition of insult to injury, and a poor excuse for a high-end two-channel stereo system. We stuck our noses in the air and pretended that all would be fine in the land of $10,000/pair loudspeakers and $5000 DACs. Do you know who it was fine for? The family ten blocks down, who own a little company called iHome. The garage of their summer oceanfront home could swallow our 3200-square-foot home with room to spare.