- Details
- Pulse!
June 2014
Someone from a company that sells mass-market audio/video gear called me the other day to ask if I knew anyone who could replace their audio product manager, who’d recently resigned. Right off the bat, I couldn’t think of anyone -- and not because I don’t know enough people in audio. It’s because the job of developing audio products has radically changed in the past decade -- and, in my opinion, has gotten much more difficult.
Most of the audio gear we used in, say, 2000 was straightforward stuff: loudspeakers, amplifiers, receivers. The rules for making all those products were defined decades ago. There’s no big mystery to making a good conventional speaker or amp, and in most cases, the design engineer has the budget to do something halfway decent. Even a $200/pair bookshelf speaker will probably have a reasonable crossover network, a fairly stiff enclosure of MDF, and acceptable drivers.
This isn’t the case with the hot audio products of today, such as soundbars, and AirPlay and Bluetooth speakers. Even models costing as little as $200 or $300 must include built-in amplification, some sort of wireless receiver, maybe a remote control, maybe some sort of iOS or Android app, and, probably, a really slick industrial design -- all in addition to the actual speaker elements.