
July 2018
By the early 1970s, rock music was firmly established as a cultural force, and the influx of cash from increased album sales gave record companies incentive to try new things. It was a time when musicians beyond category, such as Captain Beefheart and Frank Zappa, could have recording contracts with a major label. The ambition of bands both famous and obscure over the previous five years had opened the minds of listeners to all kinds of possibilities, and that willingness to permit and encourage experimentation extended to pop music of all genres. Stevie Wonder, to choose just one example, released some of his most ambitious and groundbreaking recordings in the early ’70s.