Shinola’s New Speakers Have a Not-So-Secret Super Power

December 2018

This will date me, and maybe you, too. When I see the name Shinola, the first thing to hit my brain is not an expensive watch made in Detroit, or a $1500 leather bag, or a “studio quality” speaker. My association with the term even predates the joke between actors Richard Ward and Steve Martin in The Jerk. In my youth, Shinola, in business from 1877 to 1960, was the second-ranking shoe polish in the US, after Kiwi. It was even more important as an insult: “You don’t know shit from Shinola.”

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